Raymond resolves to strengthen the tailoring ecosystem on World Tailor’s Day

Raymond, a brand synonymous with men’s fashion, celebrated World Tailor’s Day on 28th February by recognizing tailoring talent in India. In an event held in Mumbai, the tailor masters were felicitated for their exquisite craft and encouraged to upgrade their skills to be in tune with rapidly changing fashion technology. The event was graced by people from the industry, academia and government and it was heartening to see the presence of many young women who were keen on becoming Master Stylists.

Speaking on the occasion Mr Sanjay Behl, CEO, Raymond paid the best tribute to the craft when he said, “real soul of the complete man is the tailor and Raymond is committed to restore economic and social dignity of the tailoring fraternity.”

Sudhanshu Pokhriyal, President, Textiles – Raymond, reiterated the importance of developing a sustainable tailoring ecosystem by closely connecting with the tailors and elevating their role to Master Stylists. He spoke about the need to understand today’s customers who are keen on consistent quality, timely delivery keeping in mind their comfort and convenience. He also shared the story of how Raymond’s Tailoring Hubs are transforming the lives of tailors across India.

The highlight of the day was the fashion show displaying the creations of the tailor masters who participated in the Kaun Banega Master Stylist (KBMS) competitions. Out of 1000 entries, the shortlisted masters, who were present at the event, were eager to know the results of the competition and the sense of pride in their creations was easily palpable as they walked the ramp along with the models. Moen Ansari from Jamshedpur walked away with the first prize and Ram Narayan Bhairava from Jaipur was the runner up in the competitions. Both of them will represent India in the upcoming international competitions in Italy.

List of winners 

Masters with highest Litmus customer feedback score

Master tailor with best customer testimonial

Tanu, a hearing impaired participant was given an honorary prize for her design skills at the competition.

One of the important announcements during the event was the launch of ‘Mapp’, a free mobile app aimed at helping the tailors to build, develop and grow their customer base. Mapp is an end-to-end solution for all tailoring needs wherein the master tailors can store the details about their customers and use it like a mini CRM from the convenience of their mobile phones.

What KBMS women participants say about their dreams in Fashion Design

Kanchi Jain, Nirmala Niketan Polytechnic, Mumbai

“Inspiration behind the garment was the Royal Alpha. I designed the kurta by taking a cue from how the kings used to dress up and blended it with a print of the king of the jungle making a roaring entry. I was always interested in something creative and passionate about art, so I took up fashion designing. I was completely supported by my parents to pursue my interest. There is a bright future for this profession since many young people are fashion conscious. Motivation and self-confidence are the two key elements that can take you through.”

Sumitra Rajpurohit, Pearl Academy, Jaipur

My design is inspired by Gothic culture and I have used asymmetry, long jacket style using the concept of balanced distortion. I am currently pursing a 4 year course in Fashion Design and I am passionate about stitching. Many designers don’t give importance to stitching, but I feel it is the core of design and I stitched the garment for the competition all by myself, even though I could have got it done by the tailor. It was a great experience to participate in the competition, it doesn’t matter whether I win or not!

Preeti Mishra, Raymond Tailoring Centre, Lucknow

I got to know about this competition from RTC Lucknow and participated in it. I have my own small boutique and have always been interested in fashion designing. The only challenge is there were not any good colleges which provided design courses in Lucknow and not everyone can come to Delhi and Mumbai as it becomes expensive to study and pursue a career. I hope to make some good contacts through this event and interaction with them will help in growing my business. My family has been very supportive throughout.

Kulsumbi Sheikh, SASMIRA, Mumbai

I completed a two years Diploma Course from Sasmira College of Fashion Designing after my 12th standard. The course was very helpful and I got to learn a lot. I want to work in a fashion institute and learn and gain experience and later would like to start something of my own. I had a good experience attending the event.

Tanu Agarwal, Raymond Tailoring Centre, Lucknow

I will be completing my BA final year in Lucknow. I got to know about this competition through RTC Lucknow where I did a one year design course. I have always been interested in designing and want to become a fashion designer.