Aradhana Lal, Vice President-Sustainability Initiatives, Lemon Tree Hotel Company
Lemon Tree believes that the brand should stand for more than ‘just profit’ and we are therefore driving the brand to become truly Indian and Trusted. In order for us to make these values a part of our DNA, we have focused our efforts on creating a socially inclusive work environment which seeks to bring in people of both genders and of different backgrounds, abilities and ethnicities and offer them work as a unified team with a common goal.
Lemon Tree has defined the goal as mainstreaming ‘Opportunity Deprived Indians’ i.e. ODIs into its workforce.
ODIs include Physical Disability (Ex: Speech and Hearing Impaired, Orthopedically Handicapped, Going forward, also Visually Impaired, Low Vision) and Intellectual Disability (Ex: Down Syndrome, Autism).
Also, people who belong to marginalized sections of society or are from the Economically/ Socially (EcoSoc) weak segment that is Below Poverty Line (BPL) individuals, Widowed or abandoned/battered/destitute/divorced women, Orphans, Individuals from economically weak families and Communities who do not get education and employment opportunities easily i.e. North Eastern States, Bihar, Jharkand, Chhattisgarh, Orissa, tribal/interior areas of any state, etc.
For any of the above segments (except Widowed or abandoned/battered/destitute/divorced women), we consider those who have studied upto Class 9 and not beyond that.
