Nandita Sethi, Founder and MD, The Entrepreneur Zone
My Tribute to Women as an Entrepreneur: When I see women in India the first thought that comes to my mind is – here stands a person who has almost all the qualities of an entrepreneur. Her life begins by having to work twice as hard to be considered half as good as her male counterpart. So she learns to work hard and survive, an important entrepreneurial quality. As she grows up and gets into a marriage, she is actually taking the greatest risk of her life, a prime quality for an entrepreneur. Then she begins her startup with her co-founder husband where she manages multiple activities as the CEO of this greatest startup called family.
From day one she builds this company and painstakingly grows it with her passion, negotiating her way up, another strong quality of an entrepreneur. She builds a team around her with managing relationships so that they help her in her growth story. She takes the company to greater heights with her children which are her most priced possessions. She doesn’t stop there, she again begins creating value by building their lives. This is true value innovation – increasing value for the society at practically no costs. Imagine she builds families, communities, societies and countries in which the so called big businesses work. She is the greatest incubator for the business world and much of their survival depends on her. She is the ultimate Entrepreneur of all. Hats off to her for running the biggest business empire where everybody else benefits. Time to value this most underrated skill.
