Saturday, November 1, 2025
NSN
NTTF_mini_web_banner
SGSU-banner-1
Didac India & Skills Combined NSN Banner-01
  • Home
  • Conversations
    • Industry Conversations
    • All Conversations
  • Perspectives
    • Education
    • Emerging Technologies
    • Government Initiatives
    • Industry
    • Industrial Training Institutes (ITIs)
    • NEP 2020
    • Skill Training
  • News
    • Latest Updates
    • News Archives
    • CSR and ESG in Skill Education
    • Skill Development e-Magazine
    • NSN PDF Newsletter Archives
  • Videos
    • Explainers
    • Panel Discussions
    • Student Stories
    • Video Conversations
  • Resources
    • Apprenticeship
    • e-Books
    • Resources
    • Success Stories
  • Events
    • Workshops
  • About us
    • Our Team
    • Our Clients
    • Our Services
    • Privacy Policy
No Result
View All Result
NSN
  • Home
  • Industry Conversations
  • Perspectives
    • Education
    • Emerging Technologies
    • Government Initiatives
    • Industry
    • Industrial Training Institutes (ITIs)
    • NEP 2020
    • Skill Training
  • News
    • Latest Updates
    • News Archives
    • Skill Development e-Magazine
    • NSN PDF Newsletter Archives
  • Resources
    • Apprenticeship
    • E-books
    • Resources
    • Success Stories
  • Events
    • Workshops
  • About us
    • Our Team
    • Our Clients
    • Our Services
    • Privacy Policy
NSN
No Result
View All Result
Home Perspectives Emerging Technologies

New 5 Ps of Marketing in the age of Artificial Intelligence

Pratyusha Tripathy by Pratyusha Tripathy
August 17, 2020
Reading Time: 4 mins read
A A
0

Marketing has transformed beyond imagination with implementation of smart technology.  Today, every enterprise leverages technology-driven marketing to reach where the customers are! The traditional marketing-mix that centered around product, price, place, people and promotion or the 5Ps needs a complete re-conceptualization as we look back at the evolution of marketing over the last five decades. 

Transformation of data into meaningful insights is crucial for decision making in Marketing. Let’s get started by understanding how marketing has become more prospect focused and ROI-oriented as it embraces technology in every stage of its evolution.

How marketing trends have evolved with technology

Marketing was highly traditional until the 2000s and was confined to the use of mass media to a great extent. The high expense was a major deterrent in limiting its use for branding and advertising. Moreover, the reach of a campaign used to depend on the marketing budget and  there was no way for a marketer to measure its actual impact and/or generate leads. 

Since 2000, digital marketing has been driving businesses as it is more persona driven and is cost effective. With its advanced segmentation, it helped marketers reach targeted audiences through multiple channels across different stages of the sales funnel using the right mix of channel and content strategy. Unlike the traditional marketing, content in Digital marketing can be quickly altered and adapted which was a major drawback in traditional marketing. With the power of social media, digital marketing has the power to make the content go viral and reach more audiences. So, here the reach doesn’t depend only on the budget but on many other factors – primary being the content.    

Digital marketing has demonstrated improved ROI over traditional marketing in most cases, but intervention of technology in marketing has opened up a host of benefits and its implementation has picked up rapidly. 

With data driven decision-making, AI-powered marketing is leveraging the huge amount of consumer data that is being generated on a daily basis to derive powerful insights from them. With its power to predict consumers’ behavior, AI will support marketers to implement targeted marketing strategies with real-time analytics. 

The New 5 Ps of Marketing that define new age marketing strategy

In the backdrop of the AI evolution, we observe a marketing focus shift from a product or service to the customer. Analysing customer data and operational data to predict customer behaviour AI can support in defining a clear strategy for various channels. The recommendation engines provide personalized experience with high satisfaction rates to the customer. Artificial Intelligence has opened up innovative ways to travel along with the prospect in their buying journey. 

And, in order to be successful marketers, we need to have the perfect combination of few crucial aspects – the new Ps in AI powered marketing –  profiling, personalization, preferences, prediction, and platform are crucial for customer satisfaction in target marketing and these add value to the business. 

Profiling: Marketers and businesses use this tool to recognize and understand their potential customers. This helps them while making business decisions. Similar profiles can be grouped based on demographic, geographic, psychographic and behavioural characteristics. This micro segmentation helps in analysing behavioural intentions , purchase patterns etc.

New 5 Ps Personalization: Personalized experience can be delivered by recommendation engines which leads to very high customer satisfaction rates which in turns deliver high ROI. Business can  leverage the power of AI to deliver individualized product suggestions to current or prospective customers optimized as per the buyers intentions .

Preferences: Knowing consumer preferences in today’s new-age marketing era makes it easier for marketer and businesses to target the right customer which leads to long term customer satisfaction.  This helps in an efficient , customer oriented , targeted marketing campaign dedicated to delivering the right message to the right people at the right place at the right time keeping in mind his/her preferences.

Prediction: With huge amounts of data widely available, marketing decisions have become smarter with predictive analytics. Using new age technologies to analyse the data available is helping the marketers and businesses predict customer behaviour, qualify and prioritize leads. Predictive analytics can support businesses to launch the right product/service into the market.  

Platform: The selection of the right platform is very crucial for a marketing strategy to work. Platforms create value by attracting, matching and connecting various groups of customers. Optimal usage of various channels including search engines and social media with right content can go a long way in successful marketing.

AI-powered Marketing and skills in-demand

The new 5 Ps in Marketing is changing the entire marketing landscape and is helping the marketers and businesses to leverage the widely available data to develop valuable insights. With the use of AI, brands are now focusing on more personalized and prospect driven marketing strategies with an additional focus on ROI.

As major brands are implementing AI-powered marketing, there is a huge demand for skilled people who not only know the technical sides of AI but also know how to apply it in the business context. According to a recent PwC study, 72% respondents viewed AI as a “business advantage”, however, acute shortage of expertise is one of the major challenges in the adoption of AI in Marketing. Research shows that 85% of AI projects fail due to risk, confusion and lack of upskilling among marketing teams.

Also read: AI-Powered Marketing is the Future  https://nationalskillsnetwork.in/ai-powered-marketing-is-the-future/

Therefore, there is a huge demand-supply gap that needs to be addressed through skilling, reskilling and upskilling. With an aim to bridge the demand-supply gap, advanced courses are being offered by leading institutes in this domain to ensure that aspiring CXOs, business heads, and marketing professionals are prepared for the new-age marketing. With the required skills professionals will be able to leverage the power of AI in taking data-driven marketing decisions to maximize their marketing yield, engage customers with precision and leverage superior customer insights.

Author: Purvi Shah | Senior Director | Talent Sprint | For more information please visit: https://talentsprint.com/

RelatedPosts

AISECT Launches AI Literacy Mission through Kaushal Vikas Yatra 2025

Agentic AI vs Generative AI: What’s the Real Difference and Why It Matters

AISECT Learn launches Digital Marketing Expert Program with AI Tools

Tags: 5 Ps of MarketingAI-Powered MarketingArtificial IntelligenceNew 5 Ps of marketingnew-age marketingTalentSprint
WhatsApp Join our WhatsApp channel for more updates:
WhatsApp Join Now!
YouTube Subscribe to our YouTube channel for more updates:
YouTube Subscribe Now!
Previous Post

Improving Skill Development and Employment Promotion in the Construction Sector

Next Post

News Bytes on Skill Development and Vocational Training –18082020

Pratyusha Tripathy

Pratyusha Tripathy

Pratyusha Tripathy is an experienced content strategist with over six years of expertise in digital content development, driven by research, data analysis, and collaboration with subject matter experts. With her expertise and passion, she focuses on skills, education, and emerging technologies—creating content that informs, inspires, and delivers impact with clarity and purpose.

Next Post
Weekly news bytes

News Bytes on Skill Development and Vocational Training –18082020

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result
samplead3 samplead1

Subscribe to our e-Magazine

Trending Topics

skilling in India (131) National Skill Development Corporation - NSDC (127) skill development news India (124) skill development (114) Ministry of Skill Development and Entrepreneurship MSDE (101) vocational education (93) Apprenticeships (86) skill development news (79) skill development programs (70) Nettur Technical Training Foundation (NTTF) (68)

Follow us

  • State-led Skill Development Initiatives Shaping India’s Future Workforce  India’s skill ecosystem continues to evolve with powerful new initiatives shaping employability, innovation, and industry collaboration across states.  From AI integration and apprenticeship-linked degrees to entrepreneurship drives and global partnerships; every initiative reflects a growing commitment to making India’s youth future-ready.  Here’s a quick look at some of the latest developments driving transformation in skill development, education, and work-integrated learning across the country.  Click here to read more: https://nationalskillsnetwork.in/weekly-newsbytes-from-nsn-on-skill-development-and-education-28th-october-2025/  Want your state’s skill development story featured? Reach out to us at NSN!  #skilldevelopment #SkillIndia #vocationaleducation
  • Bengaluru Skill Summit 2025: Innovation, Inclusion and Future-Ready Talent  The Bengaluru Skill Summit 2025 marks a major milestone in Karnataka’s journey toward a skills-first future. In this conversation, Dr. Madhuri Dubey, Founder and Director of NSN, spoke with Mr. N N Rao, Technical Advisor, Karnataka Skill Development Authority, about the state’s Skill Development Policy 2.0 and the practical steps being taken to turn policy into measurable progress.  Watch this conversation to explore:
 ✅ Karnataka’s Skill Development Policy 2.0
 ✅ Skills-first future and employability vision for 2030
 ✅ Inclusion, innovation, and impact in skill development
 ✅ Green and digital skills for sustainable growth
 ✅ How the upcoming summit will unite government, industry, academia, and youth  Click on the link in our story highlights to watch the full video!  #BengaluruSkillSummit2025 #SkillDevelopment #Workforce2030 #FutureSkills 
#IndustryAcademia #VocationalEducation
  • Bengaluru Skill Summit 2025: Karnataka’s Skill Vision for 2030  In this conversation, Dr. Madhuri Dubey, Founder and Director of National Skills Network (NSN), spoke with Dr. E. V. Ramana Reddy, Chairman of the Karnataka Skill Development Authority on the upcoming Bengaluru Skill Summit 2025.  The discussion focused on the vision, policy focus, and key initiatives shaping Karnataka’s skilling ecosystem.  You can watch the full video via link in our story/ bio  #BengaluruSkillSummit #SkillDevelopment #FutureOfWork #Innovation #Leadership #Workforce2030 #PartnershipsForProgress
  • We’re proud to join hands with the Bengaluru Skill Summit 2025 as an Association Partner! 🤝  Organised by the Government of Karnataka, through the Skill Development Entrepreneurship and Livelihood Department, Government of Karnataka (SDEL), Karnataka Skill Development Corporation (KSDC), Karnataka State Department of Agriculture (KSDA) and Karnataka Digital Economy Mission (KDEM), the summit will bring together leaders from government, industry, academia, and youth to power the next wave of India’s skilling revolution.  This year’s summit will bring together leaders and changemakers shaping the future of India’s skilling, innovation, and workforce transformation.  🌐 3,000+ Participants
 🎤100+ Speakers
 🏢 100+ Exhibitors
 🤝25+ Media Partners  Be part of this transformative platform that unites government, industry, academia, and youth, driving India’s workforce vision for 2030.  📅 4–6 November 2025
 📍 The Lalit Ashok, Bengaluru  Visit https://bengaluruskillsummit.com/ to know more.  Register Now: https://konfhub.com/bengaluru-skill-summit-2025  #BengaluruSkillSummit | #SkillDevelopment | #FutureOfWork | #Innovation | #Leadership | #Workforce2030 | #PartnershipsForProgress
  • Team NSN wishes you a very Happy Diwali! ✨️  #diwali #diwali2025
  • We’re proud to join hands with the Bengaluru Skill Summit 2025 as an Association Partner! 🤝  Organised by the Government of Karnataka , through the Skill Development Entrepreneurship and Livelihood Department, Government of Karnataka (SDEL), Karnataka Skill Development Corporation (KSDC), Karnataka State Department of Agriculture (KSDA) and Karnataka Digital Economy Mission (KDEM), the summit will bring together leaders from government, industry, academia, and youth to power the next wave of India’s skilling revolution.  This year’s summit will bring together leaders and changemakers shaping the future of India’s skilling, innovation, and workforce transformation.  🌐 3,000+ Participants
 🎤100+ Speakers
 🏢 100+ Exhibitors
 🤝25+ Media Partners  Be part of this transformative platform that unites government, industry, academia, and youth, driving India’s workforce vision for 2030.  📅 4–6 November 2025
 📍 The Lalit Ashok, Bengaluru  Visit https://bengaluruskillsummit.com/  to know more.  Register Now: https://konfhub.com/bengaluru-skill-summit-2025  #BengaluruSkillSummit #SkillDevelopment #FutureOfWork #Innovation #Leadership  #Workforce2030 #PartnershipsForProgress
  • We are excited to partner with Bengaluru Skill Summit as the Association Partner for the Bengaluru Skill Summit 2025.  We look forward to contributing to this impactful platform that brings together government, industry, and academia to advance India’s skill development and workforce transformation.  Let’s make this summit a milestone for the skilling ecosystem!  📅 4–6 November 2025 | The Lalit Ashok, Bengaluru  #BengaluruSkillSummit2025 #SkillsForFuture #SkillingIndia #SkillDevelopment
  • India’s electronics industry is rapidly emerging as a global hub for innovation, manufacturing, and design.  With advances in semiconductors, embedded systems, IoT, and automation, the demand for skilled professionals has never been higher.  From production and testing to chip design and system integration, this sector is creating diverse career opportunities for youth and professionals across all levels.  At the heart of this growth is skilling; empowering a workforce that’s ready for future technologies and capable of driving innovation across industries.  Explore how India’s electronics ecosystem is evolving through skills, education, and entrepreneurship.  #ElectronicsIndustry #SkillDevelopment #Semiconductors #STEMEducation
  • Myth vs Fact – India’s Textile Industry  India’s textile industry is evolving beyond traditional spinning and weaving. 
Today, technical textiles, from Meditech to Sportstech, are creating new opportunities that demand advanced skills in CAD design, machine operation, and material science.  It’s time to move past the myths and recognise textiles as a future-ready, skill-driven industry.  Watch the full interview on our YouTube channel!  #Textile #textileindustry #mythvsfacts

About us

National Skills Network (NSN) captures and shares the positive impact of various training, skill development and vocational education initiatives in India.

To know more about Our Team: Click here

Address

NSN Digital Solutions Pvt. Ltd.
CIN: U74999TG2020PTC147299
MSME: UDYAM-TS-09-0086473
Gachibowli, Hyderabad – 500032

Email us: contact@nationalskillsnetwork.com

Important Links

  • Conversations
  • Perspectives
  • News
  • Skill Development e-Magazine
  • Resources
  • Our Team
  • Our Clients
  • Partner with us
  • About us
  • Advertise with us
  • Content Disclaimer
  • Privacy Policy

© National Skills Network Content licensed under CC BY-ND 4.0. Commercial use requires permission.

No Result
View All Result
  • Home
  • Conversations
    • Industry Conversations
    • All Conversations
  • Perspectives
    • Education
    • Emerging Technologies
    • Government Initiatives
    • Industry
    • Industrial Training Institutes (ITIs)
    • NEP 2020
    • Skill Training
  • News
    • Latest Updates
    • News Archives
    • CSR and ESG in Skill Education
    • Skill Development e-Magazine
    • NSN PDF Newsletter Archives
  • Videos
    • Explainers
    • Panel Discussions
    • Student Stories
    • Video Conversations
  • Resources
    • Apprenticeship
    • e-Books
    • Resources
    • Success Stories
  • Events
    • Workshops
  • About us
    • Our Team
    • Our Clients
    • Our Services
    • Privacy Policy

© National Skills Network Content licensed under CC BY-ND 4.0. Commercial use requires permission.